TagMan

I am delighted to announce that TagMan has been shortlisted in the Innovation in Web Analytics and Optimization category of the inaugural e-consultancy Innovation Awards.

The awards recognize genuine innovation and success in the digital marketplace and TagMan’s unique container tag solution that provides simplicity and control in terms of tag management and also CPA de-duplication across all marketing channels has made it through to the final.

We are looking forward to the announcement of the winner on 2^nd December with bated breath, watch this space!

Just a quick note to mention Ian Thomas’ blog post yesterday which gives an excellent overview of the tagging and data collection issues effecting all online marketers and webmasters. 

TagMan gets a mention as a solution for tag management issues so it seems that not only is it addressing a real current industry need, but also word has spread to key industry thinkers such as Ian. 

Thanks for the plug Ian, especially appreciated due to it being totally unexpected, it’s definitely a very informative post with some great ideas for the way forward.

As we are looking to roll out TagMan globally, we have decided to do an interim funding round. As part of this we’ve had a video done which introduces the product and is worth watching if you’ve not come across TagMan before:

http://www.envestors.co.uk/7/Investors.html

We’ll post a higher res version of this video on http://www.positivefeedback.com when we get it from the production company.

I just wanted to let you know that TagMan is detailed in the new e-consultancy innovation report.  The overview is in the Web Analytics and Optimisation section of a report that is well worth a read, please see part of the overview below;

4.10.1 TagMan - Tag content management system

TagMan is an intelligent content management system for tracking tags, through deployment of a single TagMan tracking tag on a web page.

TagMan manages all existing tags (e.g. for web analytics, paid search, ad-serving, email, usability, surveys, and MVT and A/B testing) and replaces them with a single tag.

The single TagMan tag then calls the relevant third party tags depending on prior user activity. The advantages of TagMan lie in the convenience associated with the ability to manage all existing tags with a single tag. TagMan also offers real-time report of each marketing channel, allowing for side-by-side comparison. 

Other advantages of TagMan include:

• Quick and easy to implement.  Use the same TagMan tag on every page and then configure your 3rd party tracking requirements via an easy to use browser interface rather than through additional page-side coding.
• Tagman works with any ad server, search, affiliate, behavioural targeting or other marketing solution.
• Eliminate duplicate CPA payments with conditional tag serving based on post-impression and post-click activity.
• Better data protection practice by offering visitors a global opt-out of tracking rather than relying on each 3rd party tagging solution provider to do their own thing.

TagMan’s brilliance is its ease of use. Once blank TagMan tags are installed on the site they can be configured to deploy any type of tag into the page, including those that require data to be coded in dynamically from the page. Adding, editing and removing tags can be done literally in minutes. This means no more waiting for site development cycles to come round to edit existing tags or install new ones.

Unlike the free ad server piggy-back tag solutions like Atlas UAT and DoubleClick Floodlight, TagMan can be used to deploy virtually any type of tag, including those for Web Analytics, Surveys and Multi-variant testing. Better still if these systems can share data captured from the page and by TagMan for maximum efficiency and better integration. 

Best of all TagMan can save companies thousands of wasted CPA. TagMan can track all forms of online marketing including display and natural search and can allow tags to be loaded based on the prior marketing activity. This enables companies to deploy solutions to help improve conversion for traffic responding to specific marketing campaigns as well as enabling CPA de-duplication. By only serving the tag for the company that generated the sale TagMan prevents two different CPA partners thinking they’ve generated the same sale making commission duplication a thing of the past.

TagMan makes installing new online marketing software easy. Let us enable you to take control of your online marketing performance.

I was at a meeting with an agency earlier and we got talking about tracking conversions across multiple clients in unrelated categories. This could be useful for  a number of reasons, both to provide insight into the relationship between brands and also to enable targeting in future. Currently companies wanting to do this would need to either take a feed from DoubleClick or Atlas in order to use their user ids or actually share personal data between clients (which is unlikely to be possible for legal reasons). The new version of TagMan actually logs the global user id for all conversions, making such analysis easy. 

What’s more you can also get arrival data to tell you that the person who searched for car insurance and didn’t convert is the same person who’s bought a holiday from another client. The uses for this anonymous data are endless and will allow large agencies to use their scale to really add value for clients. And for those who want to go a step further you can also get TagMan to write its global user id into other peoples tags, allowing this data to be merged with other third party data or integrating with insight from your analytics system.

Today’s post is about the TagMan CPA de-duplication research project. With marketing budgets under increasing pressure due to the credit crunch, companies cannot afford to be paying out more than once for the same lead or sale.

That’s why we’re running a survey to identify the main factors surrounding duplicate CPA payments and will produce a white paper of our research.

If you have a few minutes to tell us what you think about this important issue we would be most appreciated. It’s just 15 simple questions and doesn’t take long to complete. As a thank you to you for completing it, we’ll send you a copy of the results.

To participate in this groundbreaking research and to find out more go to www.tagman.com/pf_cpa_duplication_amnesty.

How much are you over-paying on duplicate marketing commissions? Do you know which of your online marketing partners are charging you for the same lead or sale, and how much it’s costing you?

We believe that the rate of duplication is on average between 20%-25%, but we’ve heard of clients who could be over-paying to acquire as much as a 1/3 of all their traffic and online sales.

That’s why we’re offering* to de-duplicate all CPA activity (including natural search, banners and affiliate de-duplication), and identify which channel is actually responsible for each lead or sale, up until Christmas; in return for a share of the savings made on commission payments.

This could potentially save a lot of time, effort, and money. Best of all this is a risk-free offer that means you don’t have to pay us anything unless we help you to save money with our tagging solution.

* Terms & Conditions apply. Go to www.tagman.com/pf_de-dupe_free_offer for further information.

A lot of client discussions regarding tag management recently have covered the conditional tag serving of TagMan so thought it was worth giving a quick overview.  TagMan can be configured with a number of tagsets each delivering a different vendors tag into the container tag (e.g affiliate network pixels, if affiliate de-duplication is the goal). The user configuring TagMan can decide whether the tag should be served at all times or conditionally, depending on the campaign that was responsible for delivering the user and thus providing CPA de-duplication.

The campaign setup can also include natural search tracked as an impression and paid search tracked as a click to ensure priority campaigns have a greater level of traction.  Different campaigns can be allocated different lengths of window for a user to arrive at the site (if tracking views) or to return and convert depending on the rules set in the interface. 

TagMan uses cookie data that is created when a user views or clicks on TagMan tracked media, to decide which tagset to deliver into the container tag, and therefore only delivering the relevant tag for the action that has occurred. This allows you control the online marketing campaigns and the valuable data associated with those conversions.

I had a great conversation with Stephane Hamel yesterday about how TagMan can work with WASP to help companies manage tags. If you haven’t heard of WASP then you should download it! WASP is a great firefox plug-in that allows you to see what tags are in page, including the parameters being passed to them. You can download it from Stephanes’s blog http://blog.immeria.net/ 

As well as adding support for checking TagMan tags in WASP, we also plan to make sure that WASP works with tags being served by TagMan. Other things we discussed was how companies could use WASP to automatically configure TagMan, something that will make migrating to TagMan even easier.